Ganga Quest 2020

Ganga Quest has already generated a lot of interest among youth for river Ganga with participation from across the country with a total of 1 million+ participants. From 36000+ participants in 2019 to 11,41,689 participants in 2020, the enthusiasm for Ganga Quest has increased multi-fold in just 1 years’ time. The international participation in the Ganga Quest saw participation from a number of countries like Saudi Arabia, USA, Nepal, Qatar, Bahrain, United Arab Emirates, Oman, Nigeria, Australia and Singapore. The uniqueness of Ganga Quest is its online format which enables pan-India reach with much less time and resources than otherwise. Ganga Quest is a perfect example of multiple synergies where we have not only connected citizens to the river but also connected a number of like-minded institutions namely, ESRI India, VA Tech Wabag and Toppr, a 360-degree learning platform to come forward in partnering for Ganga Quest. Wildlife Institute of India, GIZ India, World Wide Fund for Nature-India (WWF India), International Union for Conservation of Nature (IUCN), Centre for Ganga River Basin Management Studies (cGanga), Central Inland Fisheries Research Institute (CIFRI), IIT-Roorkee and others also provided technical assistance. Central Board of Secondary Education, Kendriya Vidyalaya Sangathan, Navodaya Vidyalaya Samiti, and several State Boards provided support in reaching out to the students.

The results of Ganga Quest showed that River Ganga is more than a flowing water body. Its cultural significance unites the whole country. River Ganga signifies one India and it bounds together our rich diversity to one unity. This experience of Ganga Quest tells us that Ganga river rejuvenation programme is a way to bring India together for the protection of riverine ecosystem of whole country.

Ganga Quest event at different stages-online participation, prize distribution, interactive session with winners

Largest attitude and perception survey of its kind was also conducted through Ganga Quest which indicated that the people-river connect is still poor however a very positive response came where majority of the participants wanted to volunteer and an increased sense of ownership also emerged. A good reach of communication programs such as Rag Rag mein Ganga and Namami Gange Anthem was observed and television/radio emerged as the most used media to gather information. The attitude survey also indicated the strong field presence of Ganga Praharis/Ganga Doot/Volunteers of Ganga Vichar Manch and that people are noticing the work being done by them. A clear need to develop a platform that showcases all the efforts of Government and connect interested people through an interactive and attractive interface was highlighted in the attitude survey.

Survey report conducted through Ganga Quest